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Piers Morgan needs to stop letting Meghan Markle live in his head rent-free, fans have told him - after his latest jibe went down like a cup of cold sick.
The former Good Morning Britain host, who was forced out in March after ranting about the pregnant Duchess of Sussex live on air and refusing to apologise, has been taking potshots at her over the last few weeks with any ammunition he can get his hands on.
But it seems even the controversialist has gone too far this time, after he posted a meme about Meghan eyeing up a newly single Bill Gates in the wake of the Microsoft billionaire's divorce bombshell.
Taking to Instagram on Wednesday morning, Piers shared an image of Meghan smiling to herself with text reading: "So Bill Gates just got divorced."
Money emojis followed, making it clear Piers' feelings towards the former Suits actress.
He reshared it to his Insta with a row of ROFLing emojis.
But rather than join him in slating Meghan, many of his followers were outraged that he continues to indulge in a one-sided feud against the ex-Royal.
One told him: "You're obsessed with her. WEIRD!"
Another pointed out: "She lives in your head rent free."
And a third commented: "Gosh, do you spend every waking hour thinking about her? #obsessed."
It comes just after Piers attacked Prince Harry's wife - who is expecting their second baby, a little girl, in the next few weeks - last night over her plans to release a children's book.
The Bench follows the bond between a child and its father, and is believed to be drawn from Meghan's own experience watching Harry raise little Archie.
But Piers weighed in almost immediately after Meghan announced the book, deriding her for using her royal title to shift sales.
In his latest column for the Daily Mail, Piers claimed Meghan "continues to cynically exploit her royal titles because she knows that's the only reason anyone is paying her vast sums of money to spew her uniquely unctuous brand of pious hectoring gibberish in Netflix documentaries, Spotify podcasts or children's books".
He added: "Of course, her equally cynical publishers don't give a damn about any of this shocking double standard."
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Confirming her new book The Bench on Tuesday, Meghan said in a statement: "The Bench started as a poem I wrote for my husband on Father's Day, the month after Archie was born. That poem became this story."
She went on to say: "My hope is that The Bench resonates with every family, no matter the make-up, as much as it does with mine."