Kylie Jenner faced backlash after it emerged only 13% of Kylie Cosmetics employees are black. The lip kit queen, 22, faced the wrath of her followers in the wake of the Black Lives Matter movement.
Kylie was among the many make-up brand owners taking part in Pull Up for Change - a movement kick-started by CEO and founder of UOMA Beauty Sharon Chuter.
But the make-up mogul soon had her back against the wall when she told other brand owners the number of black employees at her company.
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Kylie Cosmetics disclosed its employee diversity percentages on Instagram as the company revealed 47% of its employees are BIPOC (Black, Indigenous and People of Colour).
Kylie's company went on to say 53% are white and 100% of employees are female. Kylie and her mum Kris Jenner were noted as the sole leaders of the make-up empire. But the lack of diversity struck a chord among her loyal legion of 180million fan base.
They rushed to the comments section to ask the mogul about why she hasn't hired more people of colour.
Among the crowd, one follower penned: "13 per cent? Hire more. 13% is not enough when African Americans set the trends and standards in the beauty industry."
Others added: "Only 13% black? Damn. Also, only all being women-identifying isn't that progressive,' another added. 'How about some non-binary/trans folks?"
"How are y'all applauding her for posting this and it only shows 13% black employees? 13% but everyone in that family has been influenced by black culture and your [sic] raising black children. What a way to set an example."
"13% of black employees when all this family has done is appropriate our culture."
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In a statement, the company wrote: "Kylie Cosmetics is here for Pull Up for Change, for our team, and for the black community. We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic and Middle Eastern women.
"As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees. The numbers you see above represent the people at our Kylie Cosmetics/Kylie Skin HQ."
