Cristiano Ronaldo is on the advertising bandwagon once more.
Earlier in the week it was underwear on billboards, now it's throat strengtheners on TV.
What precisely said throat strengtheners do is still a matter for debate but CR7 seems delighted with them.
After the obligatory keepy-ups and ball juggling show Ronnie is shown posing with the bizarre product.
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Others give it a good go but the Real Madrid keeps a watching brief laughing along the way.
Check out the strange ad.