Twiga Foods: Case of wrong business model or just misplaced confidence?

Twiga Chief Executive Peter Njonjo (centre) at a press briefing in Nairobi on August 25, 2023. [David Gichuru, Standard]

The app sells more than just fresh produce and has lately expanded into items like diapers and cooking oil. Such items are also sold to retailers by other platforms possibly who have perfected sourcing or have the muscle for last-mile delivery. Then the firm went into farming and even ventured into the government-sponsored Galana Kulalu irrigation project in Tana River County.

Mr Njonjo says Twiga invested in the project, producing onions and tomatoes on a 2,000-acre farm for the local market.

So successful was this commercial project that they were invited to share a Privately Initiated Investment Proposal under the Public Private Partnership Act by the government on the Galana Kulalu Food Security Project.