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How your Sh26 daily has lifted Safaricom's earnings to Sh329b

Safaricom CEO Peter Ndegwa (centre), Chief Finance Officer Dilip Pal (left) and Safaricom Telecommunications Ethiopia CEO Wim Vanhelleputte during the release of the telco's 2023-2024 full-year financial results in Nairobi. [Wilberforce Okwiri, Standard]

Twenty-six shillings may not appear much, especially in the context of telecommunications firm Safaricom which has just reported record-breaking revenues of Sh329 billion for the financial year ending March 2024.

It is however this Sh26 paid every day by the 34.3 million subscribers in Kenya that has pushed the firm to report its first billion-dollar earnings, despite huge costs in setting up shop in Ethiopia.

Safaricom's after-tax profits grew by 13.7 per cent - from Sh73.1 billion reported last year to Sh84.7 billion recorded in the year ended March 2024, on the back of increased M-Pesa and mobile data revenues.