Creators Day offers chance to think on prospects and values

International Creators Day Coordinator Martin Muli. [Courtesy]

Today the world marks the International Creators Day, a global initiative established to recognise the significant contribution that content creators have made to the lives of people around the world.

With over half the world's population using social media, and content being uploaded and posted everyday on the various social platforms, it is time to recognise the people who make all that possible - the creators. Globally, the creator economy has mushroomed and is expected to grow even more in the coming years, according to a study published by Goldman Sachs in 2023.