The return of Safari Rally coupled with the growth of a thriving hospitality industry has catapulted Naivasha into the national limelight, living up to its billing as the ‘Happy Valley’ of colonial times.
Fondly referred to as ‘Vasha’, it has in the past few years evolved into a favourite destination for holiday makers after the Coast.
The area has great beauty with stunning views of natural scenery, including lakes, mountains, hills and valleys.
It also has a thriving hospitality industry with high class hotels and lodges, and a vibrant floriculture economy.
For the past four years, the World Rally Championship (WRC) Safari Rally has been a major centre of attraction for Kenyan fans and their counterparts from neighbouring countries who have been flocking to Naivasha in large numbers to watch the thrilling event.
After the Federation of International Automobiles Association (FIA) changed its rules for the event to be run in a closed circuit, Naivasha became the natural choice to host the event due to availability of large private ranches where the event could take place, in a secure environment.
During the four days that the international motoring event is held, there is a lot of merrymaking by mainly youthful rally fans who indulge in alcohol consumption, song and dance, casual sex and all forms of leisure and entertainment.
The National Syndemic Disease Control Council (NSDCCO) Chief Executive Officer, Ruth Masha, said they distributed 200,000 condoms at the just concluded rally in Naivasha.
Naivasha town, which is located on the shores of Lake Naivasha, a fresh water lake, and situated about 93km from Nairobi, owes its origin to the pre-colonial period when Maasai herdsmen inhabited the area.
The town’s growth was accelerated by the passing of the Uganda railway through the area and subsequent settlement by British farmers.
According to author James Fox, Naivasha became famous due a group of white settlers that lived in Kenya’s Happy Valley at Wanjohi, at the foot of Aberdare range between 1930s and 1940s.
During the period, the area became infamous due to a clique of the settlers whose pleasure-seeking habits and hedonistic, some say decadent, lifestyles degenerated into drug taking, alcohol consumption and sexual exploits, including wife-swapping.
Naivasha town and its environs became a central piece to this historical occurrence due to the fact that many of the main characters of the Happy Valley gang lived around the lake or surrounding areas where they were also involved in hunting.
The first British farmer to settle around Lake Naivasha was Geoffrey Buxton, who had moved from relatively dry parts of Rift Valley region to the lake shores where he embarked on farming.
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Majority of the British settlers had been persuaded to purchase land in the Happy Valley area by Hugh Cholmondeley, the 3rd Baron Delamere.
Among the notable characters of the Happy Valley set were Sir Jock Delves Broughton and his wife Diana Delves Broughton, Josslyn Hay, 22nd Earl of Errol, Lady Idina Sackville, Alice de Janze and her husband, Count Frederic de Janze, Thomas Cholmondeley, 4th Baron Delamere, Denys Finch Hatton, his lover Karen Blixen and Bror Von Blixen Finecke.
The suspected murder of Errol by Sir Jock for allegedly having an affair with his wife Diana in the early 1940s remained one of the unresolved crimes of passion committed in the colonial Kenya. Sir Jock was eventually acquitted of the murder charges.
Since then, Naivasha has been in the national and international news radar following the murder of John Anthony Kaiser, a Catholic missionary priest in late 1990s, and who had been critical of the Kanu government.
Naivasha further hit international headlines when Tom Cholmondeley, the grandson of the Third Baron Delamere, shot dead an undercover Kenya Wildlife Service (KWS) officer, Samson Ole Sisina, at the family’s expansive Soysambu ranch in 2005.
Though the suspect had murder charges terminated, he was again in the news in 2009 when he shot dead stonemason Robert Njoya whom he claimed to have been a poacher.
Naivasha was yet again in the news in 2006 following the murder of Joan Root, a leading conservationist, ecological activist and Oscar-nominated filmmaker.
Several foreign tourists have been visiting the home of Joan Root, and her former husband Alan, and also Elsamere House (Lodge), the former home of the late Joy and George Adamson, famous for their relationship with lioness Elsa, as told in the book, Born Free.
Naivasha was a few years ago a haven for the sale and manufacture of illicit brews. The first incidents of Kenyans losing sight for consumption of illegal brews was reported in Maai Mahiu in Naivasha area in the late 1990s.
Naivasha, however, remains the home of Keroche Brewery, the country’s second largest beer manufacturer. After Kenya attained independence, Naivasha continued to play a dominant role in the economy due to commercial floriculture.
A former Kenya National Chamber of Commerce and Industry (KNCCI) world-wide good ambassador Mr Njuguna Kamau said Naivasha had over the years evolved into a holiday and conference destination due to its proximity to Nairobi.
Mr Kamau, who also served as KNCCI’s Nakuru chapter chairman for four years, said there were over 40 major hotels around Naivasha, in addition to other small hotels and lodges and camping sites.
Mr Kamau said most people from Nairobi found it easy to travel to Naivasha for short holidays over the weekends due to the short distance.
“The area has a good climate, being not too cold nor too warm, making it ideal for weekend vacations,” he said.
Kamau added that attractions such as Hell’s Gate National Park which is accessible throughout the year, and Longonot Mountain, have contributed to the development of a vibrant tourism industry.
A numbers of visitors from Nairobi visiting Lake Nakuru National Park, some 65km from Naivasha, have also been preferring to book hotels in Naivasha,” Mr Kamau added.
Mr Kamau said the WRC Safari Rally organisers had identified Naivasha as the ideal venue for the event due to prevailing security and political stability.
“The presence of such huge ranches as Soysambu, Kedong and Marula offered an opportunity for the event as the large distance covered by rally cars was within a circuit area,” Kamau said.
A former Naivasha mayor, Mr Samson Mwirigi, said that farming activities around Lake Naivasha had greatly contributed to the region’s economy.
Mr Mwirigi added that availability of affordable land had made it possible for investors to establish high quality hotels and lodges within the vicinity of the lake.
He said Naivasha is a popular destination for youthful revelers from Nairobi during weekends due to short distance from the city.
The former mayor added that most expatriates working with various embassies and other international agencies based in Nairobi prefer spending weekends in various hotels and lodges within Naivasha, a short distance from Nairobi compared to Mombasa.
He said Naivasha has also been receiving many tourists heading to Maasai Mara Game Reserve due to its central location.
Mr Mwirigi said that the area was linked to Nairobi by two major roads.
He added that Naivasha area has a large number of private conservancies that provides camping sites for holidaymakers and tourists.
Nakuru Governor Susan Kihika recently said that Naivasha had positioned itself as a major holiday destination.
The governor said that the establishment of Special Economic Zone in Naivasha will further raise its profile and attract more business opportunities, which will further solidify as a destination of choice for holidaymakers.