Unilever unveils Sh2 billion initiative for millet products

"The potential of millet in reshaping our agricultural future is immense. 'The Great Millet Quest' is not just a competition; it is a call to action for students to become ambassadors for a sustainable and nutritious future. Unilever through our nutritional brand Knorr is proud to spearhead this initiative and looks forward to the transformative ideas that will emerge," said Unilever CEO Luck Ochieng.'

The initiative will establish millet ambassadors who will advocate for sustainable agriculture and promote innovative concepts fostering sustainable demand for millet, thus contributing to diversifying food sources.

"Winners of "The Great Millet Quest" will get an opportunity to work with the Unilever Future Leader's Programme. There will also be a grand prize of Sh500,000 as an incentive to bolster their dedication to the cause, with the top prize awarded to the most innovative millet idea," said Mr Ochieng.

The second and third runners-up will walk away with Sh250,000 and Sh100,000 respectively.