KTB boss: How pandemic has changed tourism marketing

Kenya Tourism Boar CEO Betty Radier.

Since the onset of the Covid-19 pandemic in March last year, tourism has not only been one of the most battered sectors but perhaps also one of the most resilient.

Figures from the Kenya Tourism Board (KTB) show that the sector recorded a 40.8 per cent growth in the 10 months to October this year, with 663,036 visitors coming into the country, up from 470,971 visitors in the same period last year.