Crucial elements of a winning elevator pitch

Businesswoman giving a presentation in the boardroom [Courtesy]

When it comes to gaining the interest of valuable investors, you have just a few minutes to make a great impression. This is where preparing a killer elevator pitch comes in handy. 

An entrepreneur elevator pitch is a short speech, usually less than a minute, detailing a business idea, an existing business, or product. The idea is that a great elevator pitch should be able to hook an investor in the time it takes to ride an elevator.

When planning your elevator pitch, therefore, think...