Sauti Sol: When the pandemic hit, we pivoted

Sauti Sol. [Courtesy]

In 2019, the music group Sauti Sol set up Sol Generation. The aim was to push their vision in the music industry. And then Covid-19 hit and upset the world of entertainment.

Savara Mudigi, a band member and the group’s financial director, and William Nanjero, the general manager, share with Enterprise the strategies that have kept their business alive.

Transforming a passion into a successful...