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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Charles Ndegwa* walks into a Kenyan pharmacy shop to buy his blood pressure prescription medication. The particular brand his doctor prescribed is not available but there is an alternative one. It is manufactured locally but has the same molecule as the prescribed one.
Ndegwa declines the alternative, insisting that he needs the specific brand he has been using for years. He doesn’t trust the available alternatives.
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