How to find the right location for your business

Dear Hustle,

I am thinking of starting a business and I would like to know from experienced entrepreneurs, the key things I should know are.

Benjamin Okoth.

Dear Okoth,

I have had more than two decades of running businesses. Some have failed while others have thrived. And for my businesses that died, I realised one thing.

Location matters a great deal. Where one sets up a business can determine its success or failure. For example, one of my restaurants.

Every time I opened it up for business, it failed and we would shut it down. But it picked up on the fourth try.

While my choice of business partners was also questionable, location played a huge part. And after figuring this one detail out, I reopened and it flourished. To date.  

The right location gives a business competitive advantage. Understand the ecosystem within which the business will operate.

KRIS SENANU, a business owner.

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