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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Every day, we experience changes in the business landscape with several factors coming into play.
However, the customer is also changing. Baby boomers and millennials have different perceptions of their buying decisions and shopping habits.
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