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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Advertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather than attracting potential customers to the product.
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