LG and Bryan Berg have set new world record for tallest house of cards

USA teamed up with LG Electronics (South Korea) to promote the brand's latest product and took on the challenge to create the Tallest house of cards. (Photo: Courtesy)

More incredible is that the record-breaking 3.3-metre tall structure was built atop an LG Centum washing machine while it was spinning at 1,000 rotations per minute.

Bryan Berg, a Harvard-educated architect who began stacking cards when he was eight, partnered with LG on his record-breaking attempt, a 48-storey house constructed of only normal playing cards.

"We are thrilled for Bryan, who achieved a special goal, while also helping to highlight the technological innovations that exist in some of today's home appliances," said Jo Seong-jin, CEO and president of LG Electronics Home Appliance & Air Solutions Company.

"Appliances should no longer be viewed as noisy, disruptive machines, but a home companion that can coexist unobtrusively in any kitchen. This record-breaking event was a creative way to drive this point home."

LG's Centum utilises a new system equipped with shock absorbers similar to those found in automobiles. This greatly reduces vibrations and noise levels.

By doing away with traditional springs to support the outer tub, the Centum System washing machine boasts one of the quietest spin cycles on the market, emitting sounds the equivalent of a typical conversation.

And with fewer moving parts, there is less friction, the leading cause of wear and tear in machines.

LG is so confident about the technology that the machines come with a 20-year warranty, double the industry standard.