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The government has urged Kenyans to embrace their cultural diversity.
East African Affairs, Commerce and Tourism Cabinet Secretary Phyllis Kandie yesterday emphasised the Government's support for cultural tourism through identification and recognition of cultural heritage and sites.
"Culture is an important element of our tourism industry and a vital part of our strategy in this sector," she said.
"Setting up more cultural and heritage sites will also provide funds for the setting up of more cultural centres."
Ms Kandie called on parents in urban areas to pass on the traditional knowledge they acquired while growing up to their children.
"It is time we went back to the tradition of sitting around the fire place or the modern equivalent and telling our children stories of their past and where we come from," she advised.
"There is no generation that does not love stories of their past. We are should embrace our cultural diversity by ensuring the new generation is alive to them."
She added that by doing this, children will appreciate their cultural backgrounds, hence helping to promote national unity.
The CS was speaking during a cultural event at Bomas of Kenya that brought together three communities from the Rift Valley.
Members of the Keiyo, Turgen and Marakwet communities showcased their talents and cultural artefacts with the aim of retracing their traditional roots and appreciating them.
During the occasion, gospel musician Emmy Kosgei was made a cultural tourism ambassador.
There was also a beauty pageant, which saw the winners crowned cultural brand ambassadors of the three communities.