Samsung Electronics East Africa has entered into a distribution partnership with Hotpoint Appliances Ltd, one of the country's leading household and consumer appliances distributors. The partnership aims at increasing the accessibility of Samsung's consumer electronics such as TVs, refrigerators and sound systems, among others. Samsung's Vice President for East and Central Africa Robert Ngeru said by leveraging on Hotpoint's channel and retail strength through their 250-channel network across the country, Samsung will be delivering on its vision of enriching people's lives. Hotpoint Appliances Managing Director Shailesh Kanani said addition of Samsung products into their portfolio will give their customers a wide range of premium products.