Britam unveils County strategy to boost growth

Diversified financial services group, British American Investment Company Kenya Ltd (Britam) has launched a country strategy that will see the company establish its presence in the 47 counties.

The move is part of a major countrywide expansion strategy to build capacity at the county level and increase points of contacts with consumers.

Unveiling the Group’s county strategy, Britam Group Managing Director Dr. Benson Wareigi said, “The devolved system provides a great opportunity to network closely with counties and our aim is to open five more branches by the end of the year.”

Wairegi said the group was now targeting frontier business in its quest for growth, and has unveiled its real estate investment strategy which looks at extending its real estate investment across the different property divides in Kenya.

He noted that the property market continued to grow and key sectors of the market have provided strong capital appreciation and yields in the recent past. He attributed Britam’s interest in property development to the high returns offered by the segment and stability of the housing market, where demand outstrips supply especially in the residential segment

Dr. Wairegi was speaking in Kitengela, Kajiado County, where the Group opened a new branch as part of expansion strategy into the counties.