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KBL to launch Sh25 beer brand to counter illicit brews

A blinded victim of toxic brew is strapped to his bed at the Makueni Hospital to prevent him from escaping.  Kenya Breweries Limited plans to introduce a low-priced brand in the market, to counter such brews. [PHOTO: ONESMUS NZIOKA/STANDARD]

By FAITH RONOH and JACKSON OKOTH

Kenya: Battle for a share of the low-end alcohol market is set to go a notch higher. This follows plan by Kenya Breweries Limited (KBL) to introduce a low-priced brand in the market, to counter illicit brews.

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