×
App Icon
The Standard e-Paper
Kenya’s Boldest Voice
★★★★ - on Play Store
Download App

Energy drink maker Red Bull hit by EU antitrust probe

This photograph shows Red Bull drink cans at the Red Bull Formula One team motorhome, in Hockenheim, on July 18, 2008.[AFP]

The EU on Thursday announced a probe into energy drink maker Red Bull over suspicions the Austrian company abused its dominant market position and potentially forced Europeans to pay higher prices.

The European Commission said it was concerned Red Bull gave "monetary and non-monetary incentives" to customers including supermarkets and fuel station shops to stop selling rival energy drinks in sizes that exceeded 250 millilitres.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902