First Assurance launches mental health insurance product for MSMEs

First Assurance Chief Operations Officer Johannes Kitaka speaking during the launch of a new medical product First Afya Biashara, in Nairobi on August 14, 2024. [Kanyiri Wahito Standard]

First Assurance Company, a member of the Absa Group, has unveiled an insurance product aimed at addressing the growing mental health crisis.

The new product, dubbed First Afya Biashara, targets micro, small, and medium-sized enterprises (MSMEs) in a bid to provide much-needed mental health coverage and support among other health issues.