Digital diplomacy lessons for Kenya from IshowSpeed's tour

Global internet personality IShowSpeed. [File, Standard]

A powerful truth is revealed when a young global internet personality like IShowSpeed moves through African cities and villages, armed with nothing more than a cell phone tapped to his wrist, commanding the attention of millions of Gen Alphas, Zoomers, and Millennials worldwide. From this little act, we learn that influence in the digital age no longer flows primarily through chancelleries, formal diplomatic communiqués, or conference halls.

It moves through platforms, personalities, social media algorithms, and real-time cultural connection. Why we cannot sit back and ignore this wave is because global trade now also follows the same pattern.