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Useful marketing tips for your poultry meat

Employees carry on their work of slaughtering and preparing chicken meat for customers in Chwele chicken factory in Bungoma County. [Mumo Munuve, Standard

As we close the year 2025 and look forward to the New Year, consumers continue to reel under hard economic times, characterised by high food and energy prices, as well as increased taxes.

The economic outlook going into the festive season and 2026 does not look rosy, to say the least.

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