Firms are ‘selling’ your personal data without consent

Immaculate Kassait, nominee for the position of Data Commissioner, when she appeared for vetting before the Departmental Committee on Communication, Information, and Innovation, in Parliament on Wednesday, October 28, 2020 [David Njaaga, Standard]

Do you get those annoying SMS alerts showing you have subscribed to a certain service? And even when you unsubscribe you still get messages from the same or other organisation?

It means your personal information, which you disclosed to one firm, is likely to have been sold to another without your consent.

A survey report by consulting firm Ernest & Young (EY) shows six out of 10 (59 per cent) organisations in Kenya transfer personal data in their custody to third parties, sometimes for commercial gain.