Ghosting is not being cool

A lady holding a mobile phone. [iStockphoto]

Ladies, please gather around, because it's time to discuss a phenomenon that has baffled scientists, relationship experts, and even the occasional astrologer: the Great Male Vanishing Act, also known as ghosting.

Now, I know what you're thinking. Ghosting? Really? Has it come to this? Yes, it has. In a world where men can summon pizza with the click of a button and meticulously build entire fantasy football teams, they somehow can't manage to muster the courage to send a simple, "Hey, it's not you, it's me" text. Instead, they vanish into thin air, like a magician who forgot to come back from behind the curtain. Cue the spooky music.