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'Demure' declared 2024 Word of the Year by Dictionary.com

TikTok content creator Jools Lebron. (Courtesy)

Dictionary.com has named 'demure' as its Word of the Year for 2024. The word saw a dramatic rise in popularity, driven by a viral TikTok video from content creator Jools Lebron.

In the video, Lebron described her workplace makeup as "Very demure, very mindful," sparking widespread interest and discussions online.

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