Social media beats traditional marketing in drawing more audiences to theatres

Social media beats traditional marketing in drawing more audiences to theatres

In 2025, some productions played to full auditoriums, others drew moderate audiences, while a few reached only a small number of viewers. Getting more people into theatre spaces and keeping them coming back has become one of the main focuses in the industry.

In the past, theatre marketing was informal. Cast members often sold tickets within their immediate social circles of friends and family. Flyers were stuck on trees and walls to reach the public, and performers’ payment depended on ticket sales.