Technology is now part of everyday life, and its incorporation in everyone’s lives is a matter of when and not if. This could not be truer than in the case of transportation. Ride-hailing is an idea whose time has come, and it cannot be wished away anymore. The time has come for the idea not only to be embraced but activated by ensuring there is creation of an ecosystem to create a great impact that will lead to commuters experiencing and enjoying maximum benefits.
Going back approximately eight years, ride-hailing was only a service in the western world and it was beyond the imagination of the everyday matatu or taxi users that they would one day be able to get a taxi within minutes through their phone. Soon afterwards, there was the advent of the very first taxi-hailing app locally. In the years since, the ride-hailing marvel has grown in leaps and bounds to become a mainstay in commuter transportation.