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Study shows Kenyan's soaring appetite for mobile loans

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NAIROBI, KENYA: Mobile loans have become the largest source of credit for Kenyans besides family and friends, signalling the growing allure of financial technology (fintech) services in the country.

According to data from a new study on consumer trends by marketing research firm, Consumer Insight, four out of every 10 Kenyans polled rely on mobile loans for credit. This is against one out of 10 Kenyans who prefer bank loans.

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