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She quit her job to help farmers look for markets

She quit her job to help farmers look for markets

By Eric Wainaina

Kenya: Six years ago, Lucy Muchoki quit her job to devote her time to helping farmers improve their productivity and competitiveness. Many of her friends thought it would be the beginning of her downfall, but the CEO of Pan African Agribusiness and Agroindustry Consortium (PanAAC) has today empowered hundreds of farmers across the country, and she says there is nothing else she’d rather be doing.

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