Jay Mau Mau talks some 'Truth' in his latest project

Europe based Kenyan hiphop head Jay Mau Mau. [Courtesy]

Europe based Kenyan hiphop head Jay Mau Mau has shared an in-depth look at his new single, Truth.

Jay says the song is a deep exploration of societal challenges, self-reflection, and empowerment. According to him the song's concept was born from his personal journey and the world around him.

"As I've gotten older, I've realised that the platform I have as an artist comes with a responsibility," he says.

"Hip-hop has always been a space for self-expression, but it can also be a space for social change. I wanted to use my voice to highlight the struggles that many people, especially in marginalized communities, face on a daily basis," he says.

Truth combines elements of classic hip-hop with contemporary production. The beat is a rich blend of soulful samples and modern trap influences, creating an infectious groove that still carries a sense of depth.

"The project was made possible by different brains who came together especially beat making by Hr who created the base beat and recording at Lakewood in Graz by Leo and had the video shot by Sanctus Mnyaneza.

"When we were done with the audio part for the first phase, the beat was sent to Senegal for extra African instruments. We also had and great models like Kalashnik, Gelia and Killy who brought the power of creativity in body fitness and importance of exercising," he told Pulse.

"The beat is key to this track," he explains.

"We wanted to create something that feels fresh but also connects to the roots of hip-hop. It's not just about the lyrics, it's about the vibe. I wanted people to listen and feel something in their chest. Music should be a full experience."

The rapper is optimistic about the future of conscious hip-hop, especially among younger generations. "Social media has made people more aware of the world around them. They're not just listening to music for entertainment; they're looking for meaning.

Hip-hop has always been a reflection of the times, and right now, people want to hear what artists think about the world, about politics, and about the struggles we face together," he adds.