Spending on ads down 30 per cent

(L-R) Marketing Society of Kenya (MSK) Chairman Pheodor Mundia, ReelAnalytics Marketing Manager Irene Chelimo and MSK CEO Edward Oswe confer during the release of advertising spend report for the first half of 2020. The ceremony was held at a hotel in Nairobi.

A clampdown on betting and the Covid-19 pandemic saw advertising expenditure fall 30 per cent in the first half of the year compared to a similar period in 2019. 

A new report shows that government and private sector players spent Sh52 billion to buy advertising space on radio, television and print media during the period under review compared to Sh74 billion spent in the first six months of last year.