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How businesses are using TikTok Live to cut costs, grow earnings

Shot of a influencer recording a makeup tutorial for her blog at home [Stock Photo]

Social media has long been touted as a powerful tool in shaping how people connect, communicate, and do business.

Over the years, platforms like Facebook, Instagram, WhatsApp, X (formerly Twitter), and now TikTok have transformed the digital landscape, bringing together individuals from diverse backgrounds and opening up new business opportunities....