Strategies for ensuring brand growth in crises

Businesses always outline cost-cutting measures to deal with low orders and sales. [iStockphoto]

The desire for stability, security, and comfort is a basic need for not only people but also businesses, whether small, medium, or large.

Unfortunately, we're facing a world where it's become difficult to meet that need. Wars, pandemics, and economic crises are just some of the uncertainty factors which are currently influencing our lives.