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Ingenious methods of cutting costs in tough economic times

A petrol attendant fuels a car at Rubis Petrol Station along Koinange Street in Nairobi on April 15, 2024. [Boniface Okendo, Standard]

The high cost of living as the shilling lost value and new taxes set in led to creative ways of confronting the new reality.

Some are obvious like shrinkflation, where the price is kept the same but the quantity is reduced. Have you noted that with some brands?

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