Tourism revenue rose by 80 pc in 2023- Government

Additionally, Mwaura stated that those who visited the parks increased from 2.18 million to 2.94 million clients, a 35 per cent increase.

"This was as a result of several campaigns undertaken including Zuru Kenya Parks, Enjoy Mali Yako and other joint marketing campaigns spearheaded by the ministry," he said.

Mwaura further noted that the government had increased its revenue collection by 90 per cent after all park entry services were moved to the e-citizen platform.

The renovation of the Kenyatta International Convention Centre (KICC) to modern standards was also mentioned as one of the milestones by the government.

"The refurbishment saw KICC tower host 14,090 international delegates up from only 550 delegates in 2022 over the facelift that increased the centre's competitiveness," he said.