A study by the Brain and Mind Institute at Aga Khan University, Nairobi, shows an exponential rise in the number of youths who smoke e-cigarettes. Most affected by this new fad in town are those in the Generation Z bracket (1997-2012) and Millennials (1981-1996).
Unaware of the effects, most of the youths who smoke e-cigarettes believe it is fashionable and a statement about their social status.