Nancy Wambui, founder of Quinam Investments (Right) with some of her farmers in a sorghum farm located in Gachua, Meru County. [Nanjinia Wamuswa, Standard]
In 2010, Nancy Wambui started a cereal store and connected smallholder farmers to the markets. At this time, she realised farmers, especially in rural areas, were facing challenges in selling their produce, which exposed them to brokers who exploited them by offering low prices.