Helping farmers farm the fields of Uganda with a simple new innovation

Daniel Huba, Vice President, Community Pass Market Development at Mastercard speaking to farmers and cooperatives about YoPay Agric, a digital platform powered by Mastercard and Yo-Uganda that makes it safer and easier for farmers to access a marketplace where they can sell their produce at a fair price. (UNFFE).

Daniel Huba, Vice President, Community Pass Market Development at Mastercard, says this momentum is what excites his team the most: "By year-end, we estimate 1 million farmers in Uganda will benefit from YoPay Agric. This innovative solution goes right to the root of where it can do the best: the farmers who want to grow production, incomes, and profitability. At Mastercard, we believe that digital inclusion is necessary to put more people on a path to financial prosperity, and by connecting Uganda's farmers with this simple digital solution, an exciting new growth journey for each farmer is set in motion. Technology is transforming livelihoods for the better."

Gerald Begumisa, Managing Director at Yo-Uganda Limited expressed his enthusiasm about the great prospect ahead for the agriculture ecosystem in Uganda. "At Yo, we are proud that through our partnership with Mastercard we have become the top 3 Agtech in Uganda and are on a path to being the largest Agtech by end of the year. We are committed to connecting farmers to better markets and are also in advance planning to launch Ag-focused financial services in partnership with multiple financial institutions based on data insights emerging from YoPay Agric. "

Connecting smallholder farmers to a digital platform that makes it easier for them to move from subsistence to commercial farming is the core of sustainable agricultural growth. Bringing farmers into the digital economy creates new jobs, increases competitiveness, and improves food security for communities across Uganda.

YoPay Agric is fueled by the technology of Farm Pass, the agricultural solution of Mastercard's Community Pass. This shared interoperable digital platform connects people in the most remote communities to various service providers, making it easier and simpler to benefit from the growing digital economy.

Ask your local farmer group or cooperative about YoPay Agric powered by Mastercard. Keep a look out for YoPay Agric teams and product information as they travel through Northern Uganda from September 19-23, the West Nile Region from September 26-30, and Central Uganda from October 3-7! Contact: Yo! Uganda Limited 2nd Floor, Block A Nakawa Business Park Plot 3, 5 New Port Bell Rd, Kampala Tel: [phone] Email [email protected] Website: www.yo.co.ug