Although he did not mention his deputy or the Kenya Kwanza brigade by name, the president said the narrative had been misinterpreted to portray some people as belonging to the low class.
"I do not have a problem with hustling but it must be a step towards something greater," said president Uhuru.
The president said those who were pushing the hustler narrative were taking the country in the wrong direction.
According to the president, promoting the culture in a way that portrays Kenyans as people who cannot grow is wrong.
"When you want to limit yourself to think everyone else is bad and promote a way of thinking that does not encourage, I think you are taking this country in the wrong direction," he said.
The hustler narrative has been a key component of Ruto's presidential campaigns, through which he says he will turn around the fortunes of the poor masses who are toiling hard to make a living.
The DP has been promoting what he calls the 'bottom-up economic model'.
Yesterday, however, the president criticised how some members of the political class were promoting the hustler narrative, adding that their version does not inspire any hope.
President Uhuru Kenyatta. [File, Standard]
The funds will be released under the small and medium-sized enterprise programme to support the business initiated Benter Mwalo.
The facility is situated in Riat, Kisumu West Sub-County.
During his visit, the president also rallied the region to turn up in their numbers and vote for Raila. He said he believes Raila has the ability to transform the country and continue with his development agenda.
The Standard has established that he met several leaders from the region and rallied them to consolidate votes for the ODM leader.
He urged the leaders to be at the forefront in ensuring that there is a huge voter turnout.
The president, is today, expected in Kisii County to commission a number of projects.
Stay informed. Subscribe to our newsletter