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Insurers push innovative ideas to grow uptake among millenials

Liaison Group Managing Director Tom Mulwa engages the Director Africa Reinsurance Corporation Ephraim Kiiza Bichetero on products and services offered at Liaison Group during the 48th Africa Insurance Organization Conference. [Wilberforce Okwiri, Standard]

Younger Kenyans want to live for now. They prefer and are used to getting immediate results for their actions.

The millennials and Generation Z are forcing insurance companies to rethink traditional policies in order to appeal to these booming new generations.

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