Boys and men are an endangered 'species'

It might seem like a sign of sophistication and wellness that shelves in popular supermarkets and shops across our country are loaded with male-centred energy-giving drinks. The highly-caffeinated beverages are marketed with totems and packaging that rhyme with the mighty ‘Niagara’ and the like, in order to portray high energy. The calculated association of these brands with exacting sports such as martial arts, athletics, and football only accentuates the dramatic effect.

But beware! The aggressive advertisement and proliferation of such products is like a good song in a funeral, for it is the unerring indicator of the plummeting self-esteem among males nationally.