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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
It's March and as the coronavirus halts global sport, the media team at Juventus, the Italian football champions, are scrambling to react.
After close discussions between Turin and their satellite office in Hong Kong, a plan emerges: tailored social media campaigns, targeting different countries, to keep locked-down fans engaged even when there are no live games.
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