Coca-Cola Beverages Africa appoints Xavier Selga as its new Kenya Managing Director

Xavier Selga, CCBA Managing Director for Kenya, Mayotte and Comoros.

Coca-Cola Beverages Africa appoints Xavier Selga as the new Managing Director for Kenya, Mayotte and Comoros.

Xavier takes over from Daryl Wilson who has been appointed to head operations in Ethiopia as the Managing Director for Coca-Cola Beverages Africa (CCBA).

Xavier first joined CCBA as the General Manager for East Africa Bottling Share Company (EABSC) in Ethiopia in February 2014; a position that he occupied until 2016 when he became the country Managing Director for Ethiopia.

Prior to his appointment at EABSC, Xavier was the Managing Director for Equatorial Coca-Cola Bottling Company (ECCBC) in Ghana for two years. Before working in Ghana, Xavier was the Managing Director in Algeria preceded by a number of senior roles with ECCBC in Spain, North Africa and West Africa.

Of his new role, he said, “Kenya is a very dynamic market and I am really excited to be taking up this new challenge. I look forward to working with the team here, and to ensure our territory grows to be the best in Africa.”

CCBA is Africa’s largest Coca-Cola bottler and the world’s 8th largest by revenue with over 15,000 employees across the continent. 2,700 of these are in Kenya, working in 4 bottling plants countrywide; in Nairobi, Kisumu and Nakuru counties.

With more than 15 years of experience in the Coca-Cola system, Xavier is positioned to lead the business in Kenya into its next growth phase where CCBA aims to maintain the current momentum gained in the Kenyan market.