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Brand Maasai: Why nomads might trademark their name

Imagine a Maasai warrior, or a Maasai woman adorned with beads - it's one of the most powerful images of tribal Africa. Dozens of companies use it to sell products - but Maasai elders are now considering seeking protection for their "brand".

Dressed in smart white checked shirt and grey sweater, you'd hardly know Isaac ole Tialolo is Maasai.

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