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How do you give stadiums atmosphere?

A good atmosphere at a sports stadium can make the difference for both the players on the pitch and the spectators in the stands. But how easy is it to engineer that sense of crowd magic?

The nickname the Theatre of Dreams for Manchester United's Old Trafford stadium was never intended to evoke a sleepy atmosphere. But the club has taken on an acoustic engineer to see how they can boost noise levels in the ground.

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