While some believe pregnancy is private and a woman's body should be kept sacred, others want to capture their glow, celebrating every step of the journey.
Since her pregnancy announcement in July, media personality Anita Nderu has stunned fans with her glorious photos on social media, but what has crowned it all is her recent maternity photoshoot.
Taking to Instagram, Nderu, expecting her first child with her husband Barrett Raftery, posed naked with white tribal artistic patterns drawn all over her body.
"Every new month brings with it so much excitement cause we are getting closer and closer to meeting Peanut. May this month bring with it all the joy, love, happiness, success, answers to life questions, peace, strength and everything you desire from every new day," Anita captioned the photo.
But it's the effort that went into making Anita's divine look that captured the attention of many, with the radio presenter revealing that her artist took three hours to achieve her desired guise.
Anita also praised her photographer, whom she says captured the photos at 2 am. In addition, the TV host stated that her three-meter long braided hair, which was barely captured in the pictures, took eight hours to complete.
Her look was envied by many, including her fellow peers, most of whom took to the comment section to appreciate her glam appearance.
Anita, known for her impeccable fashion sense, chose a unique way to reveal her pregnancy, going for an African theme, with most outfits made of Maasai and Nigerian beads. So mesmerizing was the one minute 45 seconds video that Anita captioned it, 'Extra Extra'.
In the video, Anita changed into several outfits, including a red leather dress and a black and white long skirt paired with a black top.
However, the highlight was when she got her whole body painted in white, entirely covered in beads, while flaunting her bump.
Anita first sparked the pregnancy rumours in May after stepping out in a white ruffled dress.
"I love a party with a dress code! Overdressed is my theme always! I am those clients whom whenever as a creative you are wondering "Who is willing to wear all this?" Anita captioned the photo.
"You are rocking that bump well," wrote one of the fans.
Anita and Barrett tied the knot in September in a lavish wedding attended by close friends and family.