Google has unveiled a streaming music subscription service.
Google Play Music All Access offers users the ability to listen to millions of tracks in addition to the ones they already own. The firm described it as "radio without rules".
The facility is set to compete with Spotify, Xbox Music, Rdio, Pandora and other similar products.
However, unlike several of its rivals there is no free-to-use option beyond an initial 30-day trial period.
Instead users face a $9.99 (£5.60) monthly charge to access a library containing millions of songs via an Android device or web browser. Early adopters are being offered a discounted rate of $7.99-a-month.
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Pricing and availability outside of the US have not yet been announced.
The news came at the firm's I/O developers conference in San Francisco. Investors appeared to welcome the move sending Google's shares above $900 for the first time.
BBC
