NTSA Director Catherine Waweru during the launch of a road safety campaign funded by European Union at St Peters Academy in Lanet, Nakuru County. [Kipsang Joseph, Standard]

National Transport and Safety Authority (NTSA) and the European Union (EU) have launched a campaign aimed at reducing road accidents.

The campaign dubbed ‘Usalama Barabarani’ aims at enhancing safety on the roads by cultivating responsible behaviour. It will involve sensitisation focused on behaviour change among motorists and other road users.

NTSA Director Catherine Waweru said they plan to engage students from various schools.

“The programme targets youth who form the bulk of the country’s population. We want to cultivate a culture of responsible use of roads,” said Ms Waweru, who spoke at St Peter’s Academy Lanet in Nakuru County during the launch of the programme.

Waweru said improper use of roads was the main cause of accidents that are killing and maiming many.

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“Some motorists are careless. They behave as if they own the roads. They want to push other users off the roads and that has resulted in accidents.”

Rift Valley Police Staff Operations Commander Simon Birir said road accidents are on the rise.